Episode 222: Customer-Centric Project Management (Free)
This episode is sponsored by The PDU Podcast:
There have been many changes in the focus of organizations - whether private or public - away from a traditional product-or service-centricity towards customer-centricity and projects are just as much a part of that change. Projects must deliver value; projects must involve stakeholders, and as you will hear in our interview Elizabeth Harrin and her co-author Phil Peplow demonstrate convincingly that stakeholders are the ones who get to decide what 'value' actually means.
Today’s episode is based on their book Customer-Centric Project Management. It is intended as a short guide explaining what customer-centricity means in terms of how you work and its importance for project performance; using tools and processes to guide customer-centric thinking will help you see the results of engagement and demonstrate how things can improve, even on difficult projects. We’ll define what the problem is with how we do things today and then we’ll move quickly into the new paradigm.
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I have always said that one of the most beneficial actions that I took to further my career and success as a project manager was to become involved with PMI. I started out as an event volunteer and worked my way all the way up to becoming the president of my local PMI Chapter. This volunteering not only helped me to find a job, it also introduced me to colleagues in my field put me on the path of becoming PMP® certified and it was the starting point of this here, The Project Management Podcast where I’ve expanded my volunteering efforts out towards a world audience of project managers.
Karin Brünnemann (